Capabilities
SOCIAL MEDIA
IDG TechNetwork's social media portfolio enables marketers to weave their messaging and positioning into active community conversations regarding important technology issues.
IDG TechNetwork focuses on creating a conversational bridge between our Publishers' properties, established communities and leading social networking platforms using innovative conversational/peer engagement tactics.
IDG incorporates a strategic and exclusive partnership with SocialMedia.com that leverages a proprietary social media platform for producing, serving, integrating and tracking community-based online units and user engagements.
IDG invested in SocialMedia.com - SocialMedia.com specializes in generating positive word of mouth about products and brands. Their campaigns tap into social media properties to spark genuine responses from users.
IDG has exclusive partnership rights in the IT space with SocialMedia.com, we don't simply place ads in IT social media spaces. We create ad campaigns that leverage social media strategies. The SocialMedia.com Advertising Platform is the only ad serving platform built from the ground-up to deliver socialized ads, with a patent pending to cover how our technology works. No other commercial ad serving technology, including DART and Atlas are able to deliver socialized ads. Whether you are looking to deliver friend-to-friend, peer-to-peer, or community-based ads, or incorporate Twitter into your display advertising efforts, this Platform is architected to socialize ads - at scale.
Sponsor Benefits
IDG TechNetwork's Social Media Overlay will collect and inject social context into your ads on our network thus increasing trust, relevance, and performance.
• Increase performance (10% to 20% CTR lift on average)
• Turn any ad running anywhere on the IDG network into a social ad
• No changes required to Advertiser creative
• Provide valuable social insights into campaigns with the new social dashboard
Call or e-mail us at adsalesIDGTN@idgtechnetwork.com
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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