Capabilities
Research leads to learnings, and when it comes to your audience, you can never know too much. Studies conducted by IDG Research Services provide insight into the behaviors of the IDG TechNetwork audience across all publisher sites, so we can better understand who they are and what makes them tick.
The research is conducted online. Respondents are recruited via a pop-up invitation or link on the IDG TechNetwork sites. Surveys are done across channel and publisher sites. Because the IDG audience is comprised of the highest level of decision makers, our market research data is key to helping you make informed business decisions.
Our research capabilities can help you dig deeper into areas of consumer preference, financial data, industry insight, application purchasing decisions, user site experience, demographics and much more.
See some examples of our studies and key findings:
Contact for more information: Ad Sales
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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