Capabilities
EMAIL BLASTS
In addition to eNewsletter mailings, dedicated email blasts are considered the "next step" in direct mail audience targeting. These messages, align sponsor content directly with editorial material, creating one of the most targeted packages available.
Dedicated eMail blasts is yet another feature that the IDG TechNetwork's Lead Advantage program offers to get your organization the only the most effective business leads. Dedicated email content is built around a small, select group of assets, which are distributed to only applicable audiences.
Sponsor Benefits
- Reach Millions of weekly opt-in subscribers to a email with prime sponsor messaging
- Hit the demographic sweet spot that matters to you most
Sponsor Placements
Due to the specificity of this option, this campaign strategy is customized based on advertiser request. (Contact for more details.)
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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