Capabilities
DATA TARGETING
Whether your target audience is large or small, high quality targeting can improve your hit rate. Too often, the target you hit hardly matches with the target you want because of inadequate data, poor segmentation or weak targeting. The outcome is wasted marketing attempt, and "targets" who are either indifferent to your message, or worse, annoyed by it. Using business demographics such as industry, job function, company, IT business decision making roles, and regional information, we can pinpoint your specific target audience.
For example, John Doe is a middle manager in the healthcare industry, located in Chicago. Having all this data tells us where he is, and what his likely interests are. This gives us a specific audience to target your ads to.
Sponsor Benefits
• Business demographic information about a business person including their seniority, industry, job function, company size, education, and location information.
Call or e-mail us at adsalesIDGTN@idgtechnetwork.com
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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