Capabilities
CONTEXTUAL BANNER
Banner advertising has become a fundamental part of branding strategies. But banners are only as effective as their placement. The IDG TechNetwork uses its Lead Advantage Program to help advertisers build strong branding efforts across a high quality network sites-and simultaneously collect qualified business leads.
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Site units span the entire IDG TechNetwork network, creating huge exposure opportunities. Whitepaper listings are pulled in contextually targeted locations, leveraging the network's detailed categorical structure and capturing only the most relevant readers.
 integrated customizable ad unit > |
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Sample Sites Running Widgets
- CircleID.com
- Prudentcloud.com
- Dilbert.com
- Cyberciti.biz
Sponsor Benefits
- Contextual targeting -Listings are pulled onto site pages where the information
they contain is relevant to other page content
- Huge range of customization options for both advertisers and publishers
- Large reach capabilities, high exposure (In terms of impressions)
Sponsor Placements
1. Traditional Banner Sizes:
• 300x250. 728x90 and 160x600
2. Permanent Custom Publisher Units:
• dependent on publisher
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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