Capabilities
CONTEXTUAL TARGETING
Using semantic technology, this process takes into account the frequency and position of specific keywords and finds a relation between them, allowing for more successful results and very accurate audience segmentation and targeting.
Each segment was created by taking 50 to 100 authoritative web pages on the vertical subject and running them through our semantic engine. This process takes into account the frequency and position of specific keywords in order to gain some insights into how they relate to the vertical. For example, "Server" could belong to the Hardware, Datacenter or Developer categories.
However, by recognizing that a page has "Server" along with "Energy Efficiency", "Scalable" and "Corporate Clients" our system will correctly classify that page in the "Datacenter" contextual segment.
Rather than relying on just keyword matches, this semantic analysis yields much more successful results and enables very accurate audience segmentation/targeting.
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Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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