Capabilities
CONTENT SPOTLIGHT PLUS
Put the spotlight on your brand with Content Spotlight Plus. Enhance your media strategy by integrating your brand and messaging with select IDGTechNetwork publisher's content. Relevant content enables your brand to appeal to a highly targeted audience and establish a strong relationship between customer and sponsor.
Demo
Featuring our customizable ad unit (deployed on all of our 90 Publisher sites) and content landing page (microsite) with full length article pages and premium ad placements.
 customizable ad unit > |  integrated content sitelet > |
For sponsors, the Content Spotlight Plus program includes a custom ad unit and custom Tech-Knowledge Center content Website to provide a highly effective integrated solution. Sponsors can include branded content, white papers, video and IAB banner advertising alongside publisher-sourced editorial for maximum engagement and brand awareness.
Sponsor Benefits
- Direct association with relevant content/subject (e.g. Enterprise IT) from banner
creative through corresponding content Website
- Sponsor relationship reinforces link between brand and publisher/editorial content
- Integrated advertising:
• brand IAB units, white papers, video spots, case studies, etc.
Sponsor Placements
1. Customizable Ad Unit:
• "sponsored by" logo/link
• "sponsored by" representation within animation
2. Content Web site:
• Integrate your content - articles, PDFs, video, etc.
• Brand IAB units - 728 x 90 and 300 x 250
• "sponsored by" link
3. Article Page:
• IAB units - 728 x 90 and 300 x 250
• "sponsored by" link
Call or e-mail us at adsalesIDGTN@idgtechnetwork.com
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
view full case study >