Capabilities
CONTENT SPOTLIGHT PLUS IN-BANNER
Content Spotlight Plus In-Banner enhances your media strategy by integrating your brand and messaging with select IDGTechNetwork publisher's content in banner. Relevant content enables your brand to appeal to a highly targeted audience and establish a strong relationship between customer and sponsor.
For sponsors, the Content Spotlight Plus In-Banner provides a custom rich media expandable ad unit that engages target users on the publisher site. Sponsor can include video content, data capture, incentive offerings, whitepapers and pod casts alongside publisher-sourced editorial for maximum engagement and brand awareness.
Demo
Sponsor Benefits
• Direct association with relevant editorial content/subject within banner.
• Higher engagement and CTR via rich media ad unit
• Clickable video
• Trivia/Surveys
• Email and data capture
• Downloads - PDF, Screen Saver, Wallpaper, Video Brochure, etc.
• Dynamic video feed, enables continual update of content within the player
Sponsor Placements
1. Customizable Ad Unit:
• "Sponsored by" logo/link
• Data capture, applications and multiple call to actions/links
2. Content Integration:
• Integrated content - video , articles, PDFs, etc.
Call or e-mail us at adsalesIDGTN@idgtechnetwork.com
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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