Capabilities
CONTENT SPOTLIGHT
Content Spotlight enhances your media strategy by aligning your brand with IDGTechNetwork publishers' content to create an integrated ad solution. Relevant content enables your ads to appeal to a highly targeted audience and establish a strong relationship between customer and sponsor.
For sponsors, the Content Spotlight ad program includes custom 300 x 250 ads featuring articles on a topic of your choice. Prominent positioning, including your logo and a link to your site, presents your brand in context with content of great interest to your target audience.
Sponsors can include branded content links to white papers or case studies alongside publishers' editorial content.
Demo
Sponsor Benefits
• Direct association with relevant content/subject (e.g. Enterprise IT)
• Sponsor relationship reinforces link between brand and
publisher/editorial content
Sponsor Placements
1. Intro Animation for Customizable Ad Unit:
• "sponsored by" logo/link
• "sponsored by" representation within animation
2. Content/End Frame for Customizable Ad Unit:
• "sponsored by" logo/link
• links to articles/relevant research
Call or e-mail us at adsalesIDGTN@idgtechnetwork.com
Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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