Capabilities
ShoreTel
Name of Account
ShoreTel
ShoreTel is provider of commercial, closed-source VoIP products. Their Unified Communications solution is based on a distributed architecture with a single image for administration. Current implementations of ShoreTel systems include telephone handsets, as well as voicemail servers, switching hardware, analog phone outputs, and other telecommunications-related hardware and software.
Name of Agency
MediaSmith
Type of Campaign
Awareness
Type of Creative
Flash media with Pushdown Unit
Target Audience
Enterprise IT
Results
Consistently held a 1.17% CTR throughout campaign with over 132,000 impressions delivered over the course of the campaign.
What made it successful?
- All media appeared above the fold to make it highly visible on the site and allow for easy navigation from the home page
- Utilization of relevant storage technology channels and homepage
- Custom Channel Site List helped to ensure accurate audience helped drive people to site
