Capabilities
CA (Computer Associates) ARCserve
Name of Account
CA ARCserve
CA ARCserve Backup helps maximize the performance, efficiency and effectiveness of your backup and recovery strategy. CA ARCserve Backup helps to quickly prepare for, respond to and recover from the disasters and disruptions that would otherwise threaten the integrity and reliability of your business operations.
Name of Agency
ID Media
Type of Campaign
Awareness
Type of Creative
Welcome Ads
Target Audience
SMB, C-Suite, Business Decision Makers, Virtualization, Storage
Results
Successfully maintained a 2.0 CTR throughout the campaign with over 1 million impressions served
What made it successful?
- Media was evenly flighted over the campaign time frame
- Impressions were evenly passed
- Ability to target very specific channels
- Ability to reach for brand awareness
