Capabilities
BEHAVIORAL TARGETING
Based on our contextual segments, users across our networks are cookied whenever they visit a site in the IDG TechNetwork. This snippet of code identifies that user as having visited one of our contextual segments. Over time, our system records the frequency of visits by that user to that specific segment. Once a certain threshold is reached (3 times per week, 5 times per week, 10 times per week), that user is classified as a low, medium, or high intensity person in that segment. Once classified, that user can be targeted throughout the IDG TechNetwork, regardless of the content he or she is viewing.
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Featured Case Study
- The Results Speak For Themselves:
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This Microsoft awareness campaign was a success from the outset. The campaign ultimately achieved the all-up cost per engagement goal, a true testament to the qualified audience delivered via the IDG TechNetwork.
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