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Online Specifications

General Specifications

All sites in the IDG TechNetwork accept all Rich Media creative for all ad units, including but not limited to:

  • Eyeblaster
  • Pointroll
  • Klipmart
  • DART (Motif)

Ad materials served through a third-party vendor may have a maximum size limit of 95K. Ad materials hosted by IDG TechNetwork have a maximum size limit of 35K.

Additional Requirements

  • Video
    • Can start with ad launch
    • User initiated video has no time limits
    • Must turn off with click or when rolled off
  • Sound
    • Must be user initiated by click
    • Must have a control button to turn off sound
  • Pre-roll
    • 30 second maximum

Banner Ads

  • Maximum number of loops: 3
  • Alt text: 60 Characters  
  • Due Date: Please allow 5 business days before live date.
  • Tracking: IDG TechNetwork.com tracks click-throughs and impressions on all advertisements through Adify and provides the advertiser with periodic reports.

336x280 (IMU) 

  • Expandable units
  • Left only
  • Maximum size: 672x280

728x90 (Leaderboard)

  • Expandable units
  • Bottom only
  • Maximum size: 728x225

160x600 (Skyscraper)

  • Expandable units
  • Right only
  • Maximum size: 400x600

Flash Files (Hosted by IDG TechNetwork)

  • Provide creative in Flash (.swf) file format (35K max.)
  • Include backup .gif (35K max.), to support viewers who do not have Flash enabled
  • Provide clickthrough URL — do NOT hard code the URL into the .swf file
  • Include a button action in the Flash file coded as follows:

    on (release) {
    getURL(_level0.clickTAG, "_blank");
    }

Peel Back Ad Unit

  • Two creative components are needed to make up this unit, with both files not to exceed 95K in file size:
    • 125x100 – gif. or Flash teaser unit is located at the top right of the site
    • 800x600 – Ad size that the teaser folds to
  • Video
    • Can start with ad launch
    • User initiated video has no time limits, but, must turn off with click or when rolled off of
  • Sound
    • Must be user initiated by click
    • Must have a control button to turn off sound
  • Due Date: Please allow 5 business days before live date.

Welcome Ads

A take-over ad that welcomes users to IDG TechNetwork site

  • Dimensions: 640x480
  • May include 20 seconds maximum of video and sound
    • Video can start with ad launch
    • Sound must be user initiated by click and have a control button to turn off sound
  • Maximum file size: 95K
  • Due Date: Please allow 5 business days before live date.

Ez-Blaster Units

These units are custom designed by IDG TechNetwork. These units are located under the 336x280 ad unit; when user rolls over the company logo and teaser, unit will expand to a 620x250 ad with interactive features.

In-Banner Video/Webcast Units

We can accept the following formats for IMU Video ads, with no time limits for the videos:

  • 320 X 240 Encoded Flash Video Files (.FLV)
  • .wmv
  • QT.MOV
  • DV Cam Tape (Preferred)

Text Links

  • 55 characters with linking URL
  • Tracking: IDG TechNetwork.com tracks click-throughs on all advertisements through Adify, and provides the advertiser with periodic reports.
  • Due Date: Please allow 5 business days before live date.

Newsletters

  • 55 characters with linking URL
  • Tracking: IDG TechNetwork.com tracks click-throughs on all advertisements through Adify, and provides the advertiser with periodic reports.
  • Due Date: Please allow 5 business days before live date.

White Papers

  • Must include title of white paper
  • 50-word summary
  • Link to PDF file or actual PDF file
  • Due Date: Please allow 5 business days before live date.