Online Specifications
General Specifications
All sites in the IDG TechNetwork accept all Rich Media creative for all ad units, including but not limited to:
- Eyeblaster
- Pointroll
- Klipmart
- DART (Motif)
Ad materials served through a third-party vendor may have a maximum size limit of 95K. Ad materials hosted by IDG TechNetwork have a maximum size limit of 35K.
Additional Requirements
- Video
- Can start with ad launch
- User initiated video has no time limits
- Must turn off with click or when rolled off
- Sound
- Must be user initiated by click
- Must have a control button to turn off sound
- Pre-roll
- 30 second maximum
Banner Ads
- Maximum number of loops: 3
- Alt text: 60 Characters
- Due Date: Please allow 5 business days before live date.
- Tracking: IDG TechNetwork.com tracks click-throughs and impressions on all advertisements through Adify and provides the advertiser with periodic reports.
336x280 (IMU)
- Expandable units
- Left only
- Maximum size: 672x280
728x90 (Leaderboard)
- Expandable units
- Bottom only
- Maximum size: 728x225
160x600 (Skyscraper)
- Expandable units
- Right only
- Maximum size: 400x600
Flash Files (Hosted by IDG TechNetwork)
- Provide creative in Flash (.swf) file format (35K max.)
- Include backup .gif (35K max.), to support viewers who do not have Flash enabled
- Provide clickthrough URL — do NOT hard code the URL into the .swf file
- Include a button action in the Flash file coded as follows:
on (release) {
getURL(_level0.clickTAG, "_blank");
}
Peel Back Ad Unit
- Two creative components are needed to make up this unit, with
both files not to exceed 95K in file size:
- 125x100 – gif. or Flash teaser unit is located at the top right of the site
- 800x600 – Ad size that the teaser folds to
- Video
- Can start with ad launch
- User initiated video has no time limits, but, must turn off with click or when rolled off of
- Sound
- Must be user initiated by click
- Must have a control button to turn off sound
- Due Date: Please allow 5 business days before live date.
Welcome Ads
A take-over ad that welcomes users to IDG TechNetwork site
- Dimensions: 640x480
- May include 20 seconds maximum of video and sound
- Video can start with ad launch
- Sound must be user initiated by click and have a control button to turn off sound
- Maximum file size: 95K
- Due Date: Please allow 5 business days before live date.
Ez-Blaster Units
These units are custom designed by IDG TechNetwork. These units are located under the 336x280 ad unit; when user rolls over the company logo and teaser, unit will expand to a 620x250 ad with interactive features.
- Company logo
- 3 sets of content, each with title and 50 words
- For more information on these units, please contact IDG Tech Network’s Client Services Department
In-Banner Video/Webcast Units
We can accept the following formats for IMU Video ads, with no time limits for the videos:
- 320 X 240 Encoded Flash Video Files (.FLV)
- .wmv
- QT.MOV
- DV Cam Tape (Preferred)
Text Links
- 55 characters with linking URL
- Tracking: IDG TechNetwork.com tracks click-throughs on all advertisements through Adify, and provides the advertiser with periodic reports.
- Due Date: Please allow 5 business days before live date.
Newsletters
- 55 characters with linking URL
- Tracking: IDG TechNetwork.com tracks click-throughs on all advertisements through Adify, and provides the advertiser with periodic reports.
- Due Date: Please allow 5 business days before live date.
White Papers
- Must include title of white paper
- 50-word summary
- Link to PDF file or actual PDF file
- Due Date: Please allow 5 business days before live date.