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IDG TechNetwork is the premier online advertising network designed for technology marketers and agencies who create high-impact branding, product launch and lead generation programs. By providing advertisers and sponsors with the largest and most influential audience of enterprise, consumer, small-medium businesses, and gaming technology buyers, the IDG TechNetwork enables marketers to address specific technology markets with targeted communication to accelerate program success and improve ROI.

IDG TechNetwork Benefits

Convenience

The IDG TechNetwork is the most convenient and effective way to reach prospective technology buyers. Providing marketers with the easiest method of rapidly and effectively engaging technology audiences, the IDG TechNetwork aggregates the best news, community, blogger, and user group sites to expedite and accelerate the media planning and buying process. With a network buy, marketers are the beneficiaries of substantial economic efficiencies.

Performance

The IDG TechNetwork accelerates the success of marketing programs by optimizing campaigns based on metrics set for each campaign. Along with supporting and leveraging multiple measurement models—including CPC, CPL, and CPA—our strategic focus on behavioral and contextual targeting enables us to deliver marketing messages of the highest value, both in terms of relevance and context. This comprehensive approach consistently ensures that programs meet or exceed performance requirements.

Accountability

The IDG TechNetwork is committed to providing the most transparent and collaborative working relationship with our partners, promoting the greatest degree of control, confidence and results. We provide audience profiles of all member sites and enable focused targeting pertinent to a variety of specific technology markets. Every site in the network is approved by our IDG editors—a benefit unique to IDG TechNetwork—ensuring your advertisements appear only on credible sites. Additionally, robust reporting and third-party validation guarantee that your media investments are fully accounted for. With these processes in place, you can target specific sites and channels, concentrate on contextual content and editorial focus, and even eliminate specific sites from your programs.

Focus

The IDG TechNetwork exclusively focuses on information of interest to technology buyers. Many networks have a technology section or family of sites, but only the IDG TechNetwork specifically concentrates on reaching technology buyers in their favored media environments. As the premier advertising network operated by an established technology publisher, our expert understanding of enterprise, consumer, SMB and gaming technology ultimately gives marketers a distinct competitive advantage. Through the IDG TechNetwork, your investments are directed toward specific audiences focused on buying your products, with no exceptions.

The IDG TechNetwork is the only online advertising network backed by a media company with 40 years of experience in understanding the way that technology buyers make decisions. From VoIP solutions and enterprise security to smart phones and gamer consoles, IDG understands the compelling content buyers turn to for advice, and the communities they join for collaboration. It all adds up to a deep understanding of how and why buyers make purchase decisions. This knowledge is a benefit to both marketers and independent publishers.

Targeting

Our targeting protocols comprise the essence of IDG TechNetwork marketing programs. We examine every aspect of your solution to determine the proper media mix, prospects, relevant content model, and contextual environment to employ. Such precision results in substantially higher ROI and more qualified sales opportunities for you.

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